
Louis J. De Rose
Principal PointeBreak Solutions, Inc. derosevalu@pointebreak.com For 25 years, Louis
J. De Rose conducted his analytical purchasing course for hundreds of General Electric managers, administrators, and buyers
at the company's executive training center in Crotonville, New York. By distinguishing between purchase value and simple
bid prices, he provided negotiation strategies and tools for improving source selection, accelerating new product development,
and negotiating more favorable pricing. At the request of the company's Apparatus Marketing and Sales division, he turned
the concept around and trained field sales personnel on how to sell value. In addition to GE, Mr. De Rose provided value-focused
purchasing and sales training for companies such as IBM, Monsanto, Unisys, and Becton, Dickinson and Company, as well as presented
purchasing and sales programs for business and trade groups, professional societies, purchasing, and sales associations.
Prior to forming his own consultancy, Mr. De Rose was a professor and chairman for the business management department
at Fordham University in New York. He also taught at Cornell and Manhattan College. He is the author of the books Analytical
Purchasing, Value Selling, and The Value Network. He is an Arbitrator with the American Arbitration Association on trade and
contract disputes, and has served on the Procurement Advisory Committee of the United States Senate.
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